Legal

Artificial Intelligence Charter

Effective 2026-05-29

The Static Ads service is entirely built on generative artificial intelligence. This Charter transparently describes how this technology is used, the ethical commitments we make, and the rights you have as a user.

Article 1. Purpose

The purpose of this Charter is to:

transparently describe the use of artificial intelligence within the Service;
inform the user of situations where they interact with an algorithmic system;
set out the ethical principles the Company commits to respecting;
clarify your rights over the content generated.

Article 2. Service Provider

The Static Ads service is operated by Morelli Group LLC, a limited liability company incorporated under United States law, with registered office at 1209 Mountain Rd Pl NE, Suite N, Albuquerque, NM 87110, USA.

Article 3. Applicable Legal Framework

The use of artificial intelligence within the Service complies with the following legal frameworks:

Regulation (EU) 2024/1689 of 13 June 2024 establishing harmonised rules on artificial intelligence (the “AI Act”);
Regulation (EU) 2016/679 (GDPR) and the French Data Protection Act;
Regulation (EU) 2022/2065 on Digital Services (“DSA”);
the French Consumer Code and Intellectual Property Code.

Article 4. AI Use within the Service

Artificial intelligence is used for the following purposes, always in response to an explicit user action:

Customer research: analysis of public posts (online communities) to identify your target audience’s expectations, words, and pain points.
Strategic composition: writing of headlines, subtexts, and visual briefs distributed across several distinct advertising angles.
Image generation: creation of original advertising visuals from composed briefs.
Labelling and scoring of winning ads: automated classification of an internal library of inspirational ads.

None of these operations results in an automated decision producing legal effects or significantly affecting the user (within the meaning of Article 22 of the GDPR).

Article 5. Third-Party AI Providers

To carry out these operations, we rely on artificial intelligence models developed and operated by the following providers:

Anthropic PBC (USA) — Claude Sonnet models, used for trend extraction, ad composition, and scoring.
fal.ai (Features and Labels Inc.) (USA) — orchestration of image generation models (Ideogram v3, GPT Image).
OpenAI, L.L.C. (USA) — provider of the GPT Image model, accessed via fal.ai.

These providers are bound to the Company by data processing agreements (DPAs). None of them is allowed to use your briefs, visuals, or content to train their models.

Article 6. Ethical Principles

The Company commits to respecting the following six principles:

Transparency: clear identification of AI-generated content and information on the models used.
Human intervention: no penalty (suspension, termination) is applied automatically without prior human validation.
Non-discrimination: rejection of outputs containing stereotypes, hateful, or discriminatory content. Refusal of briefs aiming to produce such content.
Security and data minimisation: only data strictly necessary is transmitted to the models. No unnecessary personal identifier is communicated to them.
Proportionality: AI is used only when its added value is significant for the user.
Quality control: AI outputs are subject to automated safety filters (content moderation) and user feedback loops (regeneration, reporting).

Article 7. AI Content Identification

In accordance with Article 50 of the AI Act, all content you obtain through the Service is explicitly identified as generated by artificial intelligence. This information appears in the user interface and in the technical recap downloaded with each batch’s ZIP.

Article 8. Your Rights

In addition to the rights granted by the GDPR (see Privacy Policy), you have the following specific rights:

Right to information: at any time, to know the identity of the models used and their providers.
Right to human intervention: to request that a team member review an AI-generated result.
Right to contest: to challenge any algorithmic result by writing to nicoby7@gmail.com.
Right to report: to flag any problematic generated content so that we can strengthen our filters.

Article 9. Limits and Warranties

Despite our efforts, artificial intelligence remains an evolving technology. The Company:

commits to a best-efforts obligation on the quality and relevance of generated outputs, without however guaranteeing their perfection;
cannot be held liable for factual errors, hallucinations, or accidental similarities with other works;
specifies that AI outputs do not constitute legal, tax, medical, psychological, or financial advice;
commits to continuous improvement of the models and safeguards (safety filters, moderation, user feedback).

Article 10. Complaints and Supervisory Authority

For any complaint regarding the use of artificial intelligence, you may write to us at nicoby7@gmail.com. In case of persistent disagreement, you may refer the matter to the French Data Protection Authority (CNIL), the competent authority in France for matters relating to the GDPR and the AI Act — www.cnil.fr.

Article 11. Modifications

This Charter will be updated to reflect any significant evolution in the AI uses within the Service, the provider models used, or the applicable regulatory framework. The effective date of each version is indicated at the top of the page.

Article 12. Contact

For any question regarding this Charter: nicoby7@gmail.com.

For any question about these documents, write to us at nicoby7@gmail.com.